Re-Invent Live Experiences
“We need to create active viewing opportunities for people to come together around the series, shows, events and moments they love.”
Live Event & Sports programming are unique to the broadcast model. While working at NBC, I tasked my XD Team to explore the live concept deeper through a series of concepts and prototypes that "Re-Imagine the Shared Live Experience" that is independent of a live broadcast feed. The product experience challenges complimented live linear, live events and delayed viewing shared content.
Conceptual Discovery Boards
The teams performed detailed research through a discovery phase. It included competitive analysis of different streaming services and platforms. Information was captured/shared ahead of our Executive Product & Design UX Brainstorm Sessions to evaluate opportunities.
Initial Sketches for Multi-Screen Experiences
We conducted a series of UX and Design Driven Sprints to best understand, refine and craft key priorities for the product, customers and business. The results and outcomes, quickly identified mobile and tablet devices where features would easily provide opportunities for companion and collaborative viewing experiences.
Consumer Journeys and User Paths
During this stage of the process, we align UX and UI Patterns, Interactions and Experiences across multiple platforms and touch-points. Understanding and uncovering key friction points within the Product Experience are integral with regards to developing Product requirements, use cases, and KPI’s that address value and opportunity to exceed customer needs and expectations.
Prototypes
The screens above represent key interface states where consumers will first engage with content. The experience is streamlined and frictionless, bringing the content to the forefront. Data powers an intuitive and predictive product UX/UI that learns the individual's behaviors and tailors the interface based on their viewing habits, interactions and signals. It also offers unique opportunities to look across the entirety of subscribers within the product ecosystem to evaluate moments and opportunities based on time, location and content.
As we continue our expansion on new devices, screens and platforms, this framework will continue to create a seamless, fluid and positive brand experience for our consumers across every platform, channel and touch point.