Most Lovable Product Framework

The Most Lovable Product framework (MLP) is an organizational structure, methodology and process that I have been developing over the past 10 years to focus companies on their customer needs, and delivering exponential value to the business by creating products people love.

The MLP framework focuses on customers, by setting a clear vision, defining a clear mission, and creating core values that can be shared and celebrated across every aspect of the organization. The MLP framework creates the opportunity to better understand your customers, provide them with valuable differentiators, and stand out from the competition in a crowded world. At Discovery, we implemented the Most Lovable Product framework - abandoning the MVP (Minimum Viable Product) language - to envision, design, develop and launch 18 products to a global audience of over 80 million customers in record time.